Task Two – e-Marketplace - Topic Two

Task Two – e-Marketplace - Topic Two


We are living in the information age and therefore businesses need to manage their information efficiently to ensure that they are meeting the needs of their customers and provide competitive advantages. O’Brien cited in MGT2200 Readings 1 defines an information system as an organised combination of people, hardware, software, communications networks and date resources that collects, transforms and disseminate information in an organisation.

Information systems are an integral part of supporting the business process. Information systems are needed to help businesses manage stock, pay employees, make decisions, etc. Information systems help the businesses accurately track their business operations and assist in making decision easier as they help staff make decisions on current and real information, not just sticking a finger in the wind.

For businesses to use IT for strategic advantages they need to embrace the ‘e-opportunities. IT is such an integral part of today’s world. Most households now have access to the internet and use this as a source of information and for locating goods and services.

The way in which organisations are using the internet for business is changing quickly as people become more comfortable with using the Web as source of purchasing goods. Five years ago I would have never dreamed of purchasing the things over the Internet, now it is often my first port of call.

I think the most important thing for businesses to survive in today’s ever changing market is to stay in tune with their customers’ needs and wants. The internet has impacted greatly on consumer’s access to information and goods. It is now very easy to use the internet to purchase good from overseas at a lower price.

E-Markets have already changed the way consumers look at purchasing products they have opened new channels for purchasing goods and services. I know when I am looking to purchase a big ticket item the first thing I do is head to the net and search for where the cheapest place I can buy it is.